Sunday, May 1, 2011


So just the other day I went prom shopping on a strip with my lil cousin and her sister and as we were walking raining in sweat not to mention lost we happen to pass by a starbucks, Now i know of starbucks, been there plenty of times, more so when I was working but I wont digress thats another story lol, But this particular time we didnt go in ,niether fill the need to but I was  for some reason attentive to the symbol. to myself i thought why this symbol?what does it mean ? I felt like something I need to look into and weeks later i did just that and now came up with this.

The Original A mermaid with two tails ,A crown on her head ,and breast exposed
First thought "this aint right" so I went on to reasearch and view other people perspective
...Heres one

The original logo, conceived in 1971, was fashioned after a 15th century Norse woodcut, the image of a mythical two-tailed mermaid siren. The siren, as you may recall from Greek mythology, was an alluring and irresistible female figure, typically half-fish/half-women (the mermaid variety). The siren's objective was to a seduce the seagoing mariner with a powerful enticing song most often to the unfortunate demise of the susceptible sailor who could not resist temptation.
With a coffee brown color scheme, the circular ring surrounding the mythological mermaid figure contained the text "Starbucks - Coffee - Tea - Spices". The overall image was designed to resemble a cigar band label.
The symbolism of the mermaid siren was not intended to suggest the demise of the customers who bought the coffee, but rather, to represent the irresistible and seductive quality of the coffee itself.
Over the last thirty five years, the logo has undergone several significant changes, while still adhering to the original theme

And another

Great question. It’s one we kept asking ourselves during the evolution of our logo (and yes, that’s right, a writer was involved in a logo project). We all needed to really, deeply understand for ourselves who she is.
So, a little history.
Let’s go all the way back to 1971, to when Starbucks was first coming to be. In a search for a way to capture the seafaring history of coffee and Seattle’s strong seaport roots, there was a lot of poring over old marine books going on. Suddenly, there she was: a 16th century Norse woodcut of a twin-tailed mermaid, or Siren. There was something about her – a seductive mystery mixed with a nautical theme that was exactly what the founders were looking for. A logo was designed around her, and our long relationship with the Siren began.
Over the last 40 years we’ve made some changes to that identity. Now we’re doing that again, to keep ourselves relevant as we evolve without ever losing sight of our heritage. But the Siren has always been there. She is at the heart of Starbucks.
As a writer, though, I can tell you that there is a lot more to her than just the design and how she looks. This is what she means to me, and to us.
She is a storyteller, carrying the lore of Starbucks ahead, and remembering our past. In a lot of ways, she’s a muse –always there, inspiring us and pushing us ahead.
And she’s a promise too, inviting all of us to find what we’re looking for, even if it’s something we haven’t even imagined yet.
She means something different to every one who sees her, who knows her. For me she’s kind of the final say on the spirit of everything I write and everything we do. Even as I’m writing this, I wonder what she thinks. (She likes it, by the way.)
Here we are today. Our new evolution liberates the Siren from the outer ring, making her the true, welcoming face of Starbucks. For people all over the globe, she is a signal of the world’s finest coffee – and much more. She stands unbound, sharing our stories, inviting all of us in to explore, to find something new and to connect with each other. And as always, she is urging all of us forward to the next thing. After all, who can resist her?
Not me.

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